We want to build new bridges in the World of Whisky through knowledge exchange, networking and open mind thinking. We aim high and ask a lot: for the whisky business to join forces to develop the trade, the product and to push progress. Together!
The whisky business has a long history and there are a lot of do’s and don’ts. However, with new World Whisky entering the market and new technology and knowledge at hand, all whisky producers face another reality; traditional methods are being challenged, consumer demands are changing and local customs and experiences in new whisky markets affect the industry as a whole.
At the World Whisky Forum, we embrace this development. We want to seize the opportunity for progress and growth and we think this is best done together – taking all aspects into consideration.